Telemedicine and Telehealth Service: How it Open New Horizons for Healthcare Marketing Opportunities during COVID

The COVID-19 pandemic had a catastrophic effect across the globe. We have seen people struggling to get crucial care during this time. However, this pandemic has also proved to be a testing ground for a new type of healthcare service. Yes, we are talking about telemedicine and telehealth services. The services, which was ignored by most healthcare providers, has now created a significant impact.

During the pandemic, people were forced to stay at home to avoid getting infected with the deadly virus. But, they still need to get the required healthcare treatment during this time. Of course, they couldn’t rush to a hospital or healthcare centre to get the treatment or care. So, this is where telemedicine services become the medium for healthcare providers to reach their patients. But, what is it and more importantly, how it opens new healthcare marketing opportunities? In this blog, let’s look at how telemedicine can bring a paradigm shift in the healthcare industry.

What are telemedicine or telehealth services?
Telehealth or telemedicine, as the name suggests, are those services that allow healthcare providers to evaluate, diagnose and treat patients virtually through video calls and more. Through this service, patients can easily communicate with physicians from the comfort of their homes. They can share their medical history, symptoms, and more virtually with their doctors and get appropriate treatment accordingly.

How does it create new marketing opportunities?
Telemedicine services have the potential to be the next big thing when it comes to marketing. Why? Because most doctors and patients who have tried these continue to use them. It provides a fresh perspective to the healthcare system. The idea of getting crucial at the comfort of one’s home is providing patients with peace of mind. For doctors, practitioners, and healthcare providers, it brings easy access to patients, improves outcomes, attracts and retains more patients, and the list goes on. These virtual services offer benefits including greater patient satisfaction, patient retention, increased revenues, improved operational efficiency, and more.

Why is it necessary to implement in your healthcare system?
Here are some reasons why telemedicine services need to be implemented in your healthcare system.

They are Cost-Effective
Telehealth services eliminate the need of going to hospitals, transportation, and more. Remote care can provide the proper treatment at a time and place that works for patients and physicians. This also helps reduce the number of no-shows in your practice.

Higher patient satisfaction
Telemedicine services also improve patient satisfaction. This is because they don’t waste time travelling to the healthcare centre and wait for hours to get the appointment. With these services, one can provide patient-centred care with quick consultations, assuring them that you are there for them right from the comfort of their home.

What are some best telemedicine marketing strategies?
Here are some best telemedicine marketing strategies that will help you to grow your business.

  • Inform your patients about the benefits of telemedicine.
  • Feature your telemedicine prominently on your website.
  • Promote your telemedicine services through organic SEO and paid search.
  • Provide telemedicine with some interesting offers for your patients.
  • Offer telemedicine services through doctors, nurse practitioners, clinical psychologists, and many others.
  • Provide remote monitoring, compliance, and follow-up for patient care.

Remember, telemedicine and telehealth services can present a great marketing opportunity. So, if you are slow to adopt, then you might miss the opportunity to be way ahead of your competition and establish market dominance. However, if you are struggling to adopt these services, Healthcare MarTech is there to help you. We have an expert team that will help you with the ongoing adoption of telemedicine within your organization across a range of treatment areas and care models.