An Overview
Patients are increasingly getting comfortable finding healthcare solutions online. They are tech-savvy, and they expect the same efficiency and customer service that eCommerce majors like Amazon provide. What differentiates us from other marketing agencies is that we focus only on healthcare businesses, since that is where our core expertise lies. Our experience in healthcare marketing strategy and operations, we work closely with our clients, identify gaps in their patient acquisition systems, and devise solutions and execution plans to address those.
Data Driven Marketing Services
Over the years, we’ve amalgamated our learnings into our specialized Patient Experience Management (PXM) Program. Our PXM Program offers scalable solutions to attract new patients, reduce patient no-show rates, and work with your teams to improve the patient experience in your facility.
Before getting initiated on any marketing campaign, all patient-facing staff are trained on delivering the right patient experience and educated on how to appropriately nurture these patients throughout the patient care journey.
Patient Experience Management
Healthcare Marktech provides an onsite call centre staffed with experienced Patient Engagement Managers (PEMs) who drive and support conversion for high-volume healthcare marketing campaigns.
Our PEMs are experts in patient-centric customer interactions. They are recruited, trained and rewarded to increase patient volume, enhance patient engagement and drive conversion. A PEM’s core job is to make the information overloaded patient feel comfortable in a complex medical environment by educating them about all aspects related to treatment, diagnostics and patient journey. Such connect with the patient enhances scheduling efficiency, and regular follow-ups with the patient after surgery or therapy leads to better patient satisfaction. The PEM is responsible for guiding and assisting patients through their entire treatment lifecycle.
Our Health Assist Program improves the patient journey by educating patients about their condition even before they meet the doctor for appointment. This gives the doctor more time to focus on providing care. This unique intervention simplifies medical operations by employing trained Health Assist Managers, and extensive analytics and reporting techniques.
Our PEMs almost function as multi-tasking front office coordinators who are singularly focused on enhancing business outcomes for our clients. They are tracked using our customized analytics dashboard. This ensures that each marketing channel and campaign performs optimally.
