Insight Driven, Results Oriented Direct and Digital Marketing
Healthcare branding is highly nuanced because of regulatory complexities. Before we craft a brand strategy for you, we gain an in-depth understanding of your practice, your growth objectives, and your patient profile.
Healthcare Martech is a creative, data-driven agency that believes your brand is owned and defined by your patients and community. Your brand must resonate with the needs and demand of your patients. After taking stock of where your practice stands today, we’ll collaborate with you to create a brand that your patients and community can best relate to and trust.
We work with doctors, nursing homes, hospitals and pathlabs to develop relevant brand collateral that deliver a relevant and uniform brand experience across all marketing and media channels.
Branding is crucial in the healthcare industry. Since the decisions we make about our health are the most personal and significant, it’s important that your brand fosters trust which inspires decision making of the patient.
Your brand promise and brand experience together decide what kind of relationship you’ll form with your patients. This implies that how patients perceive you is as important as how they experience you. Your brand is very important. Make a good job of it.
All doctors are experts. And until established otherwise, they are as skilled as their competitors. In other words, your medical expertise is assumed and does not distinguish you from your competitor – but your brand does.
Our Healthcare Branding Services include the following:
- Brand Research & Strategy
- Positioning Development
- Messaging / Creative Platforms
- Logo & Brand Identity
- Brand Standards Guides
- Collateral Development
- Environmental Trade Dress, Graphics and Signage
- Brand Strategy & Position
- Brand Story
- Message & Tone of Voice
- Logos & Iconography
- Brand Look & Feel
- Lifestyle & Product Photography
- Packaging & Product Design
- Retail & Branded Spaces
Our healthcare visualizers and designers are more than simply “creative”. They deploy their creativity to solve complex brand issues, bring forth your brand story, and build a compelling narrative that sets you apart from competition.
High ROI Integrated Marketing for Healthcare
Deploying multiple media channels, Healthcare Martech transforms patient insights into creative ideas to engage and nudge patients into decision making.
The advantage of such direct marketing is that it allows Healthcare Martech to exclusively focus on relevant patients, resulting in optimal use of marketing budget.
Our software logs all patient interactions, and this allows us to engage with prospective patients with customized patient engagement initiatives across each of their devices ( mobile phone, tablet, laptop, and other connected devices).
Most patient journeys these days start on the internet. Patients typically look up symptoms, conditions, treatment, doctors and hospitals. We intercept such individuals through a mix of digital and traditional marketing means to engage and convert them into prospects. Our online marketing tactics then convert these prospects into leads. Following the acquisition of new leads, customer nurturing campaigns are used to ensure high retention rates. Every stage of this process is tracked and reported in a comprehensive manner giving you complete visibility on your investment’s return.
Our Integrated Healthcare Marketing Process uses a mix of the following channels:
- Digital Healthcare Advertising Channels
- Programmatic Display Targeting
- HCP Targeting
- Condition and Treatment Targeting
- Prescription Behavior Targeting
- ICD-10 Targeting
- Search, Display & Video
- Mobile Conquesting
- Geofencing Marketing
Traditional Healthcare Advertising Channels:
- Print Media Marketing – Newspapers & Magazines
- Broadcast Marketing – Television & Radio Channels
- Direct Mail Marketing
- OOH Marketing – Public Transits like Buses and Trains, Billboards, and Cabs
- Strategic Public Relations
- Tradeshow & Event Marketing
Every Stage of Development Has a Proven Model
Healthcare Martech deploys the most cutting-edge analytics, marketing automation, and CRM software to provide detailed reporting on all leads generated via online and offline marketing channels.