Responsive Websites Built for Patients
Instead of calling the front office, patients these days prefer to book their appointments online in just a few clicks. Your website should welcome, inform, nudge and convert such inquiries into booked appointments. Healthcare Martech specializes in creating websites that help patients intuitively find relevant information and easily book appointments online. These call-to-actions are embedded in your website to easily allow prospective patients to view available appointment slots, contact information, and services offered.
Having a Responsive Website is No Longer Enough
Responsive websites which offer the patient a seamless browsing experiencing on all devices are a must. While most new websites are built with this functionality, a lot of healthcare setups in India continue to use old, non-responsive versions just because they are hesitant of losing their web traffic to an upgraded design. At Healthcare Martech, we migrate old websites to new responsive ways in a way that the traffic remains unaffected, and builds up steadily over a period of time.
Since mobile users are increasingly using their smartphones, tablets, and other media devices to access healthcare information, find doctors, and read hospital reviews, a responsive website design, and mobile access is extremely important to keep pace with the changing landscape of healthcare marketing.
Relevant Content Will Keep Patients Coming Back
Your website should be a repository of all the information a patient could be looking for. This could include the conditions you treat, their symptoms, treatments you provide, and the technology and infrastructure you have supporting your practice. This demonstrates your expertise in your specialty and lends credibility to your practice. Incorporating informative patient education content into the design of your website will compel patients to spend more time on your website, and improve their chance of seeking appointments.
Website should reflect professionalism and establish credibility
Your website should be viewed as a tool for your business to demonstrate professionalism and establish credibility. Over 76 percent of patients say they research potential doctors online before making an appointment, so your internet presence is important. Just like in surgery, there is a zero margin for error, the same should apply to the impression your website makes to your prospective patients.
Our Responsive Healthcare Website Design Process will focus on some of the following areas:
- Website and Landing Page Development
- Content Management System (CMS) Integration
- Marketing Automation and CRM Software Integrations
- Responsive Tablet and Mobile Design
- Usability Testing and Browser Testing
- Multi-Variant / A/B Testing
- 508 Compliance Integration
Whether you’re looking to build a new custom website for your practice, nursing home or hospital, or would like to update your current website, our team of User Interface (UI) and User Experience (UX), and Web Development experts are here to help.