Enhance Visibility on Google with Healthcare Seo Strategies That Work
Most healthcare decisions start with a simple Google search. SEO is the practice of decoding this online search behavior of patients and caregivers to understand the questions they ask, answers they are seeking, and the form and manner in which they want these answers in. Identifying and responding to such needs of people allows you to connect with those who are looking for specific healthcare services you provide.
SEO makes you more discoverable to relevant patients. For instance, if a patient types ‘back pain’, and if you are an orthopaedician, your practice should show up in top Google search results as this will increase the probability of the patient seeking an appointment with you. Extensive, continuous SEO of your website can help you gain a top rank in search engine and sustain it to gain visibility and trust of potential customers.
Why is SEO important for healthcare industry?
Here’s how your practice will benefit from our SEO service:
- Establish trust among potential patients
- Inform and educate patients about your specialty and the conditions you treat
- Educate patients with wellness oriented content
- Attract new, relevant patients by appearing in search results
- Enhance brand salience and consideration
- Evoke trust of existing patients
Our SEO Process:
1. Website Audit
We analyze all components of your website, and identify gaps which need to be fulfilled to have an SEO-friendly website.
2. Competition Analysis
It’s important to understand how your competitors including super specialists and hospitals perform locally – or globally, so that you can target to be better than them. We help you outsmart competition and get to the top of search engine results by ensuring that your potential patients discover you through the most relevant keywords and topics.
3. Keyword Research & Strategy
We conduct a thorough review of keywords your website is currently ranking for, get your keyword wishlist and do additional keyword research to come up with a comprehensive list that makes the most sense for your business’s website and the competitive landscape. This helps us enhance your ranking for the most appropriate search terms to increase your volume of relevant business.
4. On-Page SEO
To enhance your online visibility and earn high-quality traffic, our experts publish unique, relevant content, optimize headlines and HTML tags, add appropriately tagged images, and check for a host of other parameters to validate if they are SEO friendly. Optimizing individual web pages in this manner enhances the website’s trustworthiness in alignment with search engines’ best practices.
5. Off-Page SEO
It’s important to engage in off-page optimization to establish brand credibility and increase online exposure. We do this by leveraging social media marketing, digital PR, link building and influencer marketing to generate qualified links and garner more positive ratings. Through influencer outreach campaigns we engage with relevant bloggers, vloggers and social media influencers who can be your brand advocates. This improves credibility and generates enough backlinks to targeted domains. To cost-effectively build the brand further, we induce word of mouth on popular and credible promotional platforms through our Digital PR services.
6. Content Curation & Website Code Optimization
Relevant content that addresses the concerns of people inspires trust and increases the likelihood of them seeking an appointment. We create such content in several formats such as blogs, videos, podcasts, infographics, listicles. Your website code is then optimized in a manner that when your patients are looking up for services, they land on relevant pages of your website.
7. Contextual Internal Linking
Link building both internal and external ensures that your target audience’s presence on the site is sustained for a longer time. This prompts search engines and bots to consider your webpages through contextual and dynamic link building that is unique for every webpage.
8. Create a Customized Monthly Plan
After doing an in-depth analysis of you and your competition, we curate a customized strategy addressing all aspects of SEO which will help you earn the trust of your patients and become their preferred healthcare delivery partner.
9. Detailed Reporting
Complete transparency is offered to help you see how our efforts are increasing your revenue. Our custom, in-depth reporting includes 24/7 access to an online client portal, Google Analytics reports detailing full overview of your site’s SEO performance, regularly updated keyword rankings, a monthly breakdown of the SEO tasks we’ve performed and a summary reviewing the SEO improvements and strategy.