Build a Positive Patient Perception
As healthcare marketers, our focus is to create impeccable reputation for our clients. Before seeking an appointment, patients do extensive online research about the doctor. The number of platforms where patients can give feedback is steadily increasing. If you don’t focus on tracking, reviewing and responding to this feedback, you risk losing patients even before they seek your appointment. Quality of reviews on various online review platforms shape your reputation quotient. Through smart and actively managed public relations initiatives, Healthcare Martech structures public perception in order to craft a favorable reputation for the client.
Consolidate and update Digital Listing:
Unclaimed or incomplete listings can create confusion, and worse, cause a drop in page ranking and SEO scores. Healthcare Martech will start by searching and compiling a thorough list of all digital listings related to you, as well as a list of proposed listing profiles. Once the list is complete and agreed with the client, we will secure access to each property, verify the account information and ensure that each listing is optimized with critical information including images, location, contact number, website, email ID and hours of operations.
Our Healthcare Reputation Management Process will deliver the following:
- Message Charting
- Media Training
- Media Relations
- Satellite Media Tours
- Interactive/Video News Releases
- Crisis Communications
- Online Reputation Management
- Online Physician Review Maintenance
- Social Media Management (Facebook, Twitter, LinkedIn, Pinterest, etc.)
- Blogger Relations
For a doctor or a hospital, negative online patient reviews can adversely impact business. It’s therefore, imperative that your practice has a dedicated team that monitors and manages your online reputation.