Be a Trusted Neighborhood Healthcare Provider
Most doctors, nursing homes, pathlabs or hospitals are bound to have missing, incorrect, and/or duplicate listings. These mistakes can mislead or confuse the patient, and worse, cause a drop in page ranking and SEO scores.
A recent analysis of 1,200 physicians and 4,000 healthcare facilities across India showed:
- Nearly a third of the businesses did not have an online local listing.
- Basic address mistakes were found in 52 percent of the listed healthcare institutions, potentially resulting in misdirected patients.
- In addition, 34 percent of healthcare institutions lacked accurate phone numbers.
Healthcare Martech will start by searching and compiling a comprehensive list of all digital listings related to your business. We then collaborate with your administrative team to secure access to each property, check account information, and ensure that each listing is optimized with photographs, descriptions, hours of operation, and other details. This is an ongoing task, and is actively managed throughout the relationship.
Optimized listings will result in the following:
- Improve the patient experience by providing accurate location data on all devices – desktop and mobile devices
- Attract and retain more patients guiding them from the point they do a local search to until they seek an appointment
- Ensure details such as specialties, contact information, and address are updated
- Eliminate duplicate location entries that hinder local search performance