Radically Transparent Healthcare Branding
Healthcare branding is highly nuanced because of regulatory complexities. Before we craft a brand strategy for you, we gain an in-depth understanding of your practice, your growth objectives, and your patient profile.
Healthcare Marktech is a creative, data-driven agency that believes your brand is owned and defined by your patients and community. Your brand must resonate with the needs and demand of your patients. After taking stock of where your practice stands today, we’ll collaborate with you to create a brand that your patients and community can best relate to and trust.
We work with doctors, nursing homes, hospitals and pathlabs to develop relevant brand collateral that deliver a relevant and uniform brand experience across all marketing and media channels.
Branding is crucial in the healthcare industry. Since the decisions we make about our health are the most personal and significant, it’s important that your brand fosters trust which inspires decision making of the patient.
Your brand promise and brand experience together decide what kind of relationship you’ll form with your patients. This implies that how patients perceive you is as important as how they experience you. Your brand is very important. Make a good job of it.
All doctors are experts. And until established otherwise, they are as skilled as their competitors. In other words, your medical expertise is assumed and does not distinguish you from your competitor – but your brand does.
Our Healthcare Branding Services include the following:
- Brand Research & Strategy
- Positioning Development
- Messaging / Creative Platforms
- Logo & Brand Identity
- Brand Standards Guides
- Collateral Development
- Environmental Trade Dress, Graphics and Signage
- Brand Strategy & Position
- Brand Story
- Message & Tone of Voice
- Logos & Iconography
- Brand Look & Feel
- Lifestyle & Product Photography
- Packaging & Product Design
- Retail & Branded Spaces
Our healthcare visualizers and designers are more than simply “creative”. They deploy their creativity to solve complex brand issues, bring forth your brand story, and build a compelling narrative that sets you apart from competition.
