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How You Can Get Maximum Benefits from Social Media in Healthcare
Social media has become an integral part of everyone’s lives. Whether it be sharing a funny meme or getting some healthcare information, social media has become a new medium of communication with customers and brands. Nowadays, every healthcare provider has a presence on social media. But is it optimized enough to reach your targeted audience? […]
Telemedicine and Telehealth Service: How it Open New Horizons for Healthcare Marketing Opportunities during COVID
The COVID-19 pandemic had a catastrophic effect across the globe. We have seen people struggling to get crucial care during this time. However, this pandemic has also proved to be a testing ground for a new type of healthcare service. Yes, we are talking about telemedicine and telehealth services. The services, which was ignored by […]
Healthcare Advertising: Why You Should Invest in OTT Advertising
A new type of media is now taking over the world. Yes, we are talking about over-the-top (OTT) media streaming. The new platform has proved to have great potentials for ad targeting and marketing campaigns. Although this is a new business, still it offers some great results when compared to traditional media. And as usual, […]
How to Create an Effective Communication Strategy for Your Patients About COVID-19 Vaccines
COVID-19 pandemic has put immense pressure on the healthcare industry. We all have been through a lot during the pandemic and now that vaccines have arrived, it is now time to switch some gears and get the message out loud and clear. The importance of COVID-19 vaccines is known to any healthcare provider, but patients […]
7 Common Technical SEO Problems That Affects your Google Ranking
Is your website not performing well and not getting any visibility on Google? Well, then it might be due to some technical SEO mistakes. SEO is an important part of any website and any technical mistake can throttle the effectiveness of your website. It also decreases the chance of getting a good ranking on Google. […]
Google E-A-T and Healthcare: How to Deliver High-Quality Content According to Google’s Guidelines
Google demands high-quality standards from healthcare websites as it believes that it creates a huge impact on a person’s life. We all know that some are keen on spreading misinformation, especially on topics related to healthcare. That’s why Google expects healthcare websites to present medical and health content that deliver the utmost levels of trustworthiness. […]
Healthcare Marketing: Here’s How You Can Reach your Patients Effectively
One of the most difficult parts of the healthcare sector is to reach senior citizens. Many get upset or feel insulted when you address them as ‘seniors’. This makes them feel that they are over the hill, which is contrary to their younger self-image. That being said, this is also the most affluent segment of […]
Healthcare Consumerism: How to Attract Modern Consumers with Strong Hospital Branding
Healthcare consumerism has come up a long way. However, now we are noticing a paradigm shift in their behavior. But why is it happening? Well, it is simple. Patients are now the modern consumers. Gone are those days when patients were fine waiting in line. Today’s consumers want things right now. Previously patients used to […]
Google User Experience Update: What is Google’s New Update and How to Prepare for It
Did you know Google has come up with a new Experience update, which can affect your website? Your website holds an important position in the overall patient experience, especially, during the time of COVID-19. Your website acts as a one-stop for patients to get all the health information, make appointments, and get in touch with […]
How to Improve your Healthcare Call Centre for Better Results
Call centre play an important role in the healthcare industry. Yes, we agree that marketing and advertising bring people in, but call centres are the ones that connect with them for the first time. So, if they don’t provide a great experience to them, your growth might get affected in the long term. The Healthcare […]
7 Common Technical SEO Problems That Affects your Google Ranking
When your website not performing well and not getting any visibility on Google? Well, then it might be due to some technical SEO mistakes. SEO is an important part of any website and any technical mistake can throttle the effectiveness of your website. It also decreases the chance of getting a good ranking on Google. […]
How to Market Your Tele-health Services
A few years back, if someone told you about telehealth services, you would have said that it is still a far-fetched dream. However, fast forward it to today and you will witness how the adoption of telehealth services in the healthcare industry is spreading like a wildfire. With the ongoing COVID-19 pandemic, the Indian healthcare […]
Digital Marketing to Physicians: How to Capture the Attention of Today’s Time-Constrained HCPs
It is true that sales teams across the healthcare industry are facing a crises when it comes to reaching physicans and healthcare providers (HCPs). But, haven’t HCPs always been difficult to reach? Everyone wants to connect with them, however, it sad but true that they are less open to sales and marketing techniques. This coupled […]
7 Most Common Paid Search Mistakes in Healthcare and How to Avoid Them
Paid search is one of the most popular and powerful tools for healthcare marketers across the globe. Paid search or PPC (pay-per-click) is of great importance for healthcare brands. Why? It will help you to reach out to patients and communities by instantly bringing up your website to the top of the search results. With […]